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This session
was packed with various analytical approaches to power and politics, conflict,
and negotiation in-group setting. Joe
Polish interviewed Dr. Richard Cialdini; During Dr. Cialdini’s interview, he discussed
the six principles of influence, three kinds of influence practitioners, and
the interesting question of: Is education a form of manipulation? Dr. Cialdini defines influence as creating
change. I never looked at the definition
of influence from that perspective. When
I think of influence, I think of someone or something persuading a situation to
go a different way than what was initially planned. The six principles of influence are
reciprocity, scarcity, authority, commitment, liking, and consensus. Reciprocity, in a business or a group setting,
is giving back what was fundamentally given to you. The first principle reminds me of the golden
rule: “Do onto others as you would like them to do to you.” Basically, treat
others how you would like to be treated.
From a manager’s position, one example would be sharing information with
your employees so they can produce quality work. If employees can see that management or
leaders truly care, then they will return the same positive energy. I think the “liking” is the second most
important principle because if customers or employees do not like the company
or management they are most likely not to cooperate. If the employees do not like their management
team, it is hard to establish any kind of ground rules. People tend to listen to authorities because
this person is knowledgeable on a particular topic, but it is hard to work
toward a common goal if no one likes the head of authority. Scarcity and consensus both have an
underlying factor of communication.
Communicating to customers or employers that having your services are
very important, and if they do not choose your services it is their lost. Scarcity can also be viewed from a
negotiation tactic. From a customer
service angle, scarcity is ensuring the customer that the product you are
selling is rare and that people just like them are buying this product. Just then, two of the six principles were
packaged together; scarcity and consensus can be used as marketing strategies. I really agree with Dr. Cialdini’s concepts
on commitment. Getting someone to commit
publicly is a guaranteed way to have an effective outcome. For example, Dr. Cialdini conducted a study
with college freshmen who have bad studying habits. All three groups had to make commitments on
better studying habits.
A. Group 1- Made commitments to study on
regular basics and they kept it to themselves.
B. Group 2- Wrote their commitment down
and kept it private among their selves.
C. Group 3-Wrote their commitment down
and showed everyone in the room.
The results
were as follows: the first two groups did not improve on the next test; in-group
three, 83% of the members improved on their test scores and received a letter
grade higher on the following test. This
is a great example of giving people the opportunity to live up to their
expectations that they set for themselves publicly. Dr. Cialdini stated, “Do not invent
principles where they do not exist, but uncover them by using a detective
strategy.” All six principles were around
in business, marketing, and managing. Good
business entrepreneurs raise these principles to the surface.
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The second methodology that
discussed this week was negotiation.
Margaret A. Neale’s presentation on Negotiation:
Learn A Simple Framework for Approaching Negotiation in A Whole New Light was
the perfect example for people who are in leadership and management. She started her discussion with an excellent
analogy. She explained that her husband
is a professional trained chef, and that he often made amazing sauces without a
recipe. Since he knew the basic
ingredients for a sauce, he could make any sauce. This concept works for negotiations as
well. Using a set structure to negotiate
your objectives will always yield desirable results. Ask yourself the following questions before
entering into a negotiation: what is your goal of the negotiation, what are
your alternatives and reservation price, and what are your aspirations? Remember, your goal is to get the best
deal! Secondly, follow the four steps of
negotiations identified by Professor Neale:
1. Do the benefits out way the outcome
2. Prepare- Understand your interest and
the counterparts interest
3. Engage- Ask questions when problems
arise. Inform the counterpart that you have unique information that they do not
have. This adds value to the
relationship.
4. Package- Do not negotiates issue by
issue, but combine multiply issues to address the overall problem. Then you can propose an alternative solution
to the problem.
I agree with
all four of these steps, especially in the work place. In addition, I think by identifying your
expertise while negotiating to a counterpart will increase your chances of a
better deal. I do not have any
outstanding concerns with Professor Neale or Dr. Cialdini’s information; applying
the six principles of influence while implementing the proper negotiation skills
will increase an effective “change” in-group dynamics and in a place of
business.
“When we
negotiate we inevitably ask, who’s going to make this first move? Simply say I am considering… or I am thinking
about….specifies perimeters”
These are
all ways to initiate a negotiation during a meeting. Bacharach insists that leaders should be the
first to speak during negotiations. This
gives the leader or speaker the home court advantage. By specifying the perimeters of your
negations to the counterparts, now makes them aware of your expectations. As mentioned in Dr. Cialdini interview, when
you act first as a leader or manger, this sets the tone for the rest of the
group. Dr. Cialdini’s principles are
scientific based evidence. Although this
article is not scientific based, Bacharach’s suggestions do line up with
Professor Neale’s ways of negotiation.
Bacharach provides three essential things to consider while
negotiating.
1. Provide room to negotiate- While it
is important to make the first move, it has to be a concrete offer. He suggests leaving a little wiggle room for
change.
2. Ask questions- You may begin to
negotiate by first making an inquiry-not an offer.
3. Throw out some ideas- You can always
suggest ideas and state speculative possibilities that reflect our general
direction by defining broad concerns.
He also
discusses that one of the mistakes that negotiators make is thinking that their
first offer or move must be the right one.
I disagree with this because Professor Neale informs us on the correct
ways of negotiating and the first step is to go in being prepared with an
offer. So essentially, you have all of
the evidence to support your first offer. Bacharach’s principle of the first offer might
not work under extreme negotiation circumstances.
This session is overflowing with
realistic evidence based management principles to improve group settings of
negotiation and influence. The one
concept that really stuck out was the concept of education being a form of
manipulation. According to Dr. Cialdini,
education is a form of persuasion. Educating
someone is just persuading him or her to see something from your point of view.
Dr. Cialdini called this tactic the weapon of influence. Just think: if we could use this weapon of
influence in positive light then negotiations would go a lot smoother. I think education as a form of persuasion is
an excellent segway into the upcoming session on Organizations- Culture and
Change Management. It is power in
understanding other cultures and way of life.